In the 1970s, Pelé signs an advertising poster for his sponsor, Pepsi.
Advertising poster autographed and signed by Pelé.
A leaf.
In English.
1974.
22.9 cm x 30.3 cm.
Good condition, small tears on the edges and light marks of dents.
Unique piece.
In 1974, Pelé was in transition in his soccer career. After 18 years playing for Santos Futebol Clube, he announced his retirement from Brazilian soccer. The following year, in 1975, the King came out of semi-retirement to sign with the New York Cosmos, beginning a new phase in his career in North American soccer. In May 1973, Pelé entered into a partnership with Pepsi and starred in several television commercials for the brand, reinforcing his image as a global soccer icon.
The vibrant design of this poster, featuring Pelé smiling and holding a bottle of Pepsi, conveys a sense of freedom and joy, in line with the slogan “Join the Pepsi people… feeling free”. The larger handwritten signature, accompanied by the dedication “Best Wishes”, is authentic and signed by Pelé himself, while the smaller one, located in the lower left, is from the original print of the poster.
Most of Pelé’s autographs are on sheets of paper, books or shirts. This large-format, colorful advertising poster is atypical, especially because the King signed it “Edson = Pelé”, as he used to do in the 1970s. In fact, his autographs from this period are among the rarest and most sought-after by collectors.
