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Letter signed by André Citroën (1925)

Letter signed by André Citroën (1925)

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In 1925, André Citroën, the founder of the car brand, delegated powers to facilitate the company's growth.

Official document signed by André Citroën authorizing "Monsieur Chalvon" (probably the CFO) to receive payments on behalf of the Citroën brand. Company letterhead. One page. In French. 20.6 cm x 26.7 cm. Paris, March 11, 1925. Excellent condition. Single piece.

As a young man, André Citroën (1878 - 1935) visited a flour factory, belonging to a relative in Poland, where there were wooden gears with teeth cut in "V". Upon returning to France, Citroën applied this concept to steel and registered its patent, making such innovation represent the symbol of the brand. During the 1st World War, Citroën produced armament for the French army and, when peace returned, in 1919, it decided to manufacture automobiles. In the early 1930s, the Citroën company was the fourth largest car manufacturer in the world.

The first automobile in the history of Brazil was the Peugeot-Citroën brand. It was brought by the brothers of Alberto Santos Dumont, who used the brand's engines in some of his airships created in Paris. In the early 1990s, the group and the brands decided to invest and build factories in Brazil for national production.

In 1925, when André Citroën signed this document, the company was only 6 years old. However, the brand was already very famous and marketed its second model, the "Type C", in yellow. In France, it was the first mass-produced car. During the same year, André Citroën also became a visionary in the field of marketing: he wrote his company's name on the Eiffel Tower with electric light bulbs. This was the biggest advertisement in the world at the time.

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