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Letter from Jacques Guerlain (1935)

Letter from Jacques Guerlain (1935)

Regular price R$ 3.500,00 BRL
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In 1935, renowned perfumer Jacques Guerlain developed the company's business in Switzerland.

  • Letter from Jacques Guerlain to Mr Mermier of Zurich in Switzerland, partly typed and partly handwritten.
  • One page.
  • In French.
  • 20.8 cm x 27 cm.
  • Paris, April 8, 1935.
  • Excellent condition.
  • Unique piece.

(...) it is important, at the moment, to point out to Swiss customers that they have every interest in purchasing as many goods as possible, due to the chances of the Swiss franc depreciating. (...) especially products we want to sell.

Sincerely,
Guerlain

Jacques Guerlain (1874 - 1963) is the grandson of the founder of the Guerlain company, which was created in 1828. He learned the art of perfume from his uncle Aimé and took over the company in 1912. He quickly became the most renowned of the Guerlains, as he was credited for important innovations in the perfumery sector and, above all, legendary fragrances such as "L'Heure Bleue" (1912), "Mitsouko" (1919) or "Shalimar" (1925). He created more than eighty perfumes, but some estimates suggest that he composed more than three hundred... Although his work as a perfumer brought him worldwide fame, a considerable fortune and various honors, Jacques Guerlain was discreet and did not give interviews: consequently, few information reached us about his creative process and his personal life.

Autograph documents from great French fashion designers or perfumers rarely appear on the market, being generally acquired and preserved by these companies which, despite their glamor and creativity, are businesses that need to sell, as this unusual letter from Jacques Guerlain reminds us.

The year, 1935, when the store on Place Vendôme opened, the sophisticated heading, the small handwritten paragraph and the large signature of Jacques Gerlain himself also draw attention and enhance this letter even more.

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