In 1935, renowned perfumer Jacques Guerlain developed the company's business in Switzerland.
Letter from Jacques Guerlain to Mr. Mermier of Zurich, Switzerland, part typed and part handwritten.
One page.
In French.
20.8 cm x 27 cm.
Paris, April 8, 1935.
Excellent condition of conservation.
Unique piece.
(...) it is important at the moment to point out to Swiss customers that they have every interest in buying as much goods as possible, given the chances of depreciation of the Swiss franc. (...) especially products that we want to sell.
Cordially, Guerlain
Jacques Guerlain (1874 - 1963) is the grandson of the founder of the Guerlain company, which was founded in 1828. He learned the art of perfume from his uncle Aimé and took over the company in 1912. He quickly became the most renowned of the Guerlains, being credited with major innovations in the perfumery sector and, above all, legendary fragrances such as "L'Heure Bleue" (1912), "Mitsouko" (1919) and "Shalimar" (1925). He created more than eighty perfumes, but some estimates suggest that he composed more than three hundred... Although his work as a perfumer earned him worldwide fame, a considerable fortune and numerous honours, Jacques Guerlain kept a low profile and did not give interviews: consequently, little information has come down to us about his creative process and his personal life.
Autographed documents from great French fashion designers or perfumers rarely appear on the market, and are generally acquired and preserved by these companies which, despite their glamour and creativity, are businesses that need to sell, as this unusual letter from Jacques Guerlain reminds us.
The year, 1935, when the store on Place Vendôme opened, the sophisticated heading, the small handwritten paragraph and the large signature of Jacques Gerlain himself also draw attention and add even more value to this letter.
